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Como hacer SEO en 2025

Summary: How to do SEO in 2025

Written by Dizu.

The new era of SEO demands a vision that transcends the dominant search engine. As highlighted in Neil Patel’s recent webinar “SEO 2025,” the strategy for success in search has evolved toward “Search Everywhere Optimization.” This article condenses the key ideas presented, offering an essential guide for navigating the future of SEO and ensuring your brand is visible wherever your potential customers look for information.

The Morphing Search Landscape: Beyond Google

User search behavior has undergone significant diversification. They are no longer limited to Google; e-commerce platforms like Amazon, social media platforms like Instagram, and artificial intelligence- powered virtual assistants have become important search engines in their own right.

According to a study presented by Neil Patel, Google accounts for only about 18% of daily searches. Platforms like Instagram and Amazon account for billions of daily searches, with intents ranging from finding friends and content to searching for products to buy.

It is estimated that more than 45 billion searches are made daily on various platforms.

This reality underscores the critical need to optimize your brand’s presence on all platforms relevant to your products or services, not just Google. SEO strategy in 2025 should be multi-channel, similar to managing a presence on multiple social networks, where the average user uses more than six platforms per month.

Strategic implications for SEO in 2025

This expansion of the search landscape has key strategic implications for SEO in the near future:

  • Multi-platform optimization: It’s crucial to adapt your content and strategy to the specifics of each platform where your audience searches, understanding their algorithms, preferred content formats, and user behavior. This includes social media, video platforms, marketplaces, voice assistants, and local search.
  • Focus on user experience (UX): Regardless of the platform, creating high-quality, informative, and engaging content that meets user intent remains paramount. A good user experience has become an increasingly important ranking factor.
  • Full-funnel marketing strategy: SEO is no longer limited to generating organic clicks on Google. It should be conceived as a strategy that encompasses building brand awareness and driving conversions at all stages of the customer journey.

Key Tactics to Master SEO in 2025

To succeed in this new search landscape, it’s essential to implement a number of key tactics.

  1. Focus on the basics: Ensuring optimal site speed, efficient crawling, proper redirects, and, above all, quality content remains the foundation of any successful strategy. Eliminating anything that could slow progress is crucial.
  2. Building a strong brand: Develop a recognized and respected brand by sharing insights, valuable opinions, and thought leadership opportunities across multiple channels.
  3. Content organization: Structure your content in a logical and understandable way for both users and search engines, grouping related topics and addressing specific audience needs. Consider adding FAQs and user-generated content to enrich your pages.
  4. Implementing Schema Markup: Use structured data to help search engines understand content at a deeper level, which can improve visibility in search results, including the Knowledge Panel.
  5. Creating new and unique content: Factual content that simply repeats existing information is no longer sufficient. It’s crucial to create original content with proprietary data, research, and unique insights to stand out.
  6. Identify and leverage trends: Staying on top of emerging trends, including on social media, allows you to capitalize on opportunities ahead of your competition, even before they’re reflected in traditional SEO tools.
  7. Local SEO: For businesses with a physical presence, optimizing for local searches remains essential to connecting with nearby customers. Profile and knowledge panel optimization are crucial.
  8. Optimizing for voice and conversational search: Adapt content for natural language queries and consider context and user intent in searches powered by voice assistants and conversational AI.
  9. Leveraging Visual Search: Optimize images with custom metadata and ensure you have the right markup to capitalize on the growth of visual search through tools like Google Lens.
  10. Intent and Traffic Combination: Your keyword strategy should evolve to focus on high-converting terms and specific queries, in addition to high-volume generic terms.
  11. Importance of reviews: Online reviews have established themselves as crucial trust signals that influence purchasing decisions and brand authority. Promoting and managing reviews is vital.
  12. User-generated content (UGC): Encouraging users to share their experiences and opinions on your website can build community and strengthen trust signals for search algorithms.
  13. Don’t ignore Bing: This search engine continues to gain traction, and its integration with AI technologies like ChatGPT makes it an important platform to consider in your optimization strategy. Optimizing for Bing can also benefit your visibility on platforms powered by its technology.
  14. Generative Search Engine Optimization (GEO): While similar to traditional SEO, understanding how to optimize for AI-generated answers (AI Overviews, Search GPT, etc.) becomes crucial. The key is to create concise, well-structured, high-quality content using headings, lists, and schema markup.
  15. Creating concise and clear content: Given the decreasing attention span of users, providing direct and to-the-point information, using clear structures such as bullet points and summaries, is essential. Value doesn’t always require volume.
  16. Content maintenance and ongoing updates: Refreshing and updating existing content, especially content that has performed well, can generate greater traffic increases than creating entirely new content. Focus on the 20% of your content that generates 80% of your results.
  17. Take advantage of social media trends: Monitoring trends on social platforms can provide ideas for creating new, relevant content before Google search volumes skyrocket.

Conclusion

SEO in 2025 is shaping up to be a dynamic and multifaceted field. The ability to adapt to new trends, platforms, and technologies will be critical to success. Creating high-quality content that addresses user intent, building a strong brand, and optimizing for an exceptional user experience are cemented as key pillars. A Search Everywhere Optimization strategy is emerging as the key approach to ensuring your brand is visible and relevant at every consumer touchpoint in the changing digital landscape.

SEO Summary in 2025

Key pointDescription
Search Everywhere Optimization StrategyNeed to optimize for multiple platforms beyond Google, including social media, e-commerce, voice assistants, etc.
Fragmentation of Search BehaviorUsers search for information on a variety of platforms, not just traditional search engines.
Optimization for Multiple PlatformsAdapt content and strategy to the specificities of each platform (algorithms, formats, user behavior).
Focus on User ExperienceCreate high-quality, informative, and engaging content that meets user intent on any platform.
SEO as a Full-Funnel Marketing StrategyObjective: to build brand awareness and drive conversions at all stages of the customer journey.
Solid Technical FundamentalsThe importance of site speed, efficient crawling, proper redirects, and quality content.
Building a Strong BrandSharing insights, valuable opinions, and thought leadership to establish a recognized brand.
Content OrganizationStructure content so that it is easily understandable for users and search engines.
Schema Markup ImplementationHelp search engines understand content at a deeper level to improve visibility.
Creating New and Unique ContentOriginality and novelty are crucial, as content that repeats existing information is no longer sufficient.
Identifying and Leveraging TrendsStaying ahead of emerging trends to capitalize on opportunities.
Importance of Local SEOOptimize for local searches to connect with nearby customers.
Optimization for Voice and Conversational SearchOptimize for natural language queries, considering context and user intent.
Growth of Visual SearchOptimize images and use custom metadata to take advantage of this trend.
Evolution of the Keyword StrategyCombine intent and traffic, focusing on terms with high conversion potential and nuanced queries.
Importance of ReviewsReviews are crucial trust signals that influence purchasing decisions.
Promotion of User Generated Content (UGC)Build community and strengthen trust signals by encouraging users to share their experiences.
Don’t Ignore BingBing continues to gain ground and integrate with AI technologies.
Generative Engine Optimization (GEO)GEO shares many tactics in common with traditional SEO.
Concise and Clear ContentOffer concise content due to users’ decreasing attention span.
Continuous Maintenance and Updating of ContentKeep content relevant and competitive over time.
Taking Advantage of Social Media TrendsIdentify new content ideas and emerging trends.

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