Author: Dizu
The Challenge: Optimizing the Sales Process for Manufacturers and Salesman
Sales management, especially for companies with networks of salespeople or vendors, is often hampered by manual processes and inflexible proprietary systems. One product manufacturing company faced this challenge: its ordering system, although functional, required salespeople to initiate orders via email, creating a significant manual burden for management and follow-up. This process was not only prone to...
Google I/O 2025: AI Redefines Digital Marketing
The AI-Powered Marketing Revolution
Google I/O 2025 made it clear that AI is at the heart of Google’s strategy. The Gemini model is integrated into everything, transforming search, content creation, and customer engagement. Google is moving from being an information provider to an intelligent assistant, and this requires marketers to adapt their strategies.
This report summarizes the key AI innovations from Google I/O 2025 and explains their direct impact on digital...
Turn Intention into Action: How Apps Capitalize on 4S Search and Shopping
The consumer journey has changed. Forget the idea of a linear, predictable funnel. Today, your customers navigate a dynamic digital ecosystem, driven by behaviors that Google and BCG have dubbed the 4Ss: Streaming, Scrolling, Searching, and Shopping. While all are important, the connection (or disconnect) between Searching (the active, in-depth search for information) and Shopping (the action of purchasing) is a critical point that can define the success of your digital marketing...
The Art of Vibe Coding: Where Vibe Coding Shines (and Burns)
Have you ever tweaked that CSS padding over and over again until it just feels right ? Or written a function that “more or less” does what you need, relying on your gut rather than exhaustive documentation? If you nodded, welcome to the world of Vibe Coding . It’s not a formal methodology, nor something they teach in college, but it’s an undeniable reality in the daily lives of many developers. It’s programming guided by intuition,...
Summary: How to do SEO in 2025
The new era of SEO demands a vision that transcends the dominant search engine. As highlighted in Neil Patel’s recent webinar “SEO 2025,” the strategy for success in search has evolved toward “Search Everywhere Optimization.” This article condenses the key ideas presented, offering an essential guide for navigating the future of SEO and ensuring your brand is visible wherever your potential customers look for information.
The Morphing Search Landscape: Beyond...
Easy Bank Settlement: Compare Columns in Google Sheets in Minutes
Here’s a detailed list of steps to compare columns and perform a bank settlement in Google Sheets:
List of steps to compare columns and perform bank settlement in Google Sheets:
Prepare the data:
Open Google Sheets and create a new file.
Create two tabs:
Tab 1: For your accounting records (e.g., General Ledger).
Tab 2: For the bank statement (for example, “Bank Statement”).
Make sure both tabs have the same column structure (e.g., Date,...