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Tag: Conversion rate optimization

CRO Automation with Airtable: a use case for journalistic media

In the media industry, it is important to be able to react quickly and efficiently to changing market conditions. That is why we have implemented CRO automation in our publishing process. For the past year, we have been working with Airtable to improve our CRO automation process. We have seen an increase in our profitability by 40% and a simplification of the publication process, generating an increase in the speed of publication and profitability. It also allowed us to...

Automation, Conversion rate optimization, CRO, Growth marketing

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