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Tag: Growth marketing

Google IO 2025 - La IA Redefine el Marketing Digital

Google I/O 2025: AI Redefines Digital Marketing

Written by Dizu.

The AI-Powered Marketing Revolution Google I/O 2025 made it clear that AI is at the heart of Google’s strategy. The Gemini model is integrated into everything, transforming search, content creation, and customer engagement. Google is moving from being an information provider to an intelligent assistant, and this requires marketers to adapt their strategies. This report summarizes the key AI innovations from Google I/O 2025 and explains their direct impact on digital...

AI apps, Growth marketing, Marketing digital

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Convierte la Intención en Acción - Cómo las Apps Capitalizan el 'Searching' y el 'Shopping' de las 4S

Turn Intention into Action: How Apps Capitalize on 4S Search and Shopping

Written by Dizu.

The consumer journey has changed. Forget the idea of ​​a linear, predictable funnel. Today, your customers navigate a dynamic digital ecosystem, driven by behaviors that Google and BCG have dubbed the 4Ss: Streaming, Scrolling, Searching, and Shopping. While all are important, the connection (or disconnect) between Searching (the active, in-depth search for information) and Shopping (the action of purchasing) is a critical point that can define the success of your digital marketing...

Growth marketing, No-code, No-code Apps

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CRO Automation un caso de uso para medios periodísticos

CRO Automation with Airtable: a use case for journalistic media

Written by Dizu.

In the media industry, it is important to be able to react quickly and efficiently to changing market conditions. That is why we have implemented CRO automation in our publishing process. For the past year, we have been working with Airtable to improve our CRO automation process. We have seen an increase in our profitability by 40% and a simplification of the publication process, generating an increase in the speed of publication and profitability. It also allowed us to...

Automation, Conversion rate optimization, CRO, Growth marketing

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